Email Marketing

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What is Email Marketing?

Email marketing is one of the most overlooked, but effective forms of marketing still today.  Great content is marketing information your customers need. The Marketing Sherpa is a research firm that tracks the effectiveness of social media. The company’s blog from February 2011 explains that the return on investment is 256 percent, meaning that for every $1 spent on email marketing, $256 in sales comes back. Add personalized video to that, and it doubles the number of people who open the email, according to Forbes business magazine.

 

Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI. As important as these campaigns are for marketers, many miss the mark and continue to fall short on the campaign’s return.

To build, execute, and maintain effective email marketing campaigns, you must pay close attention to your audience, the message, and avoid the common trap of simply blasting out self-promotional messages. This only leads to recipients hitting the delete button more than opening your message.

Email Marketing is Good for Your Business

Email marketing is predicted to grow from 3.38 billion accounts to 4.34 billion by 2016.

92% of adult internet users maintain at least 1 email account and 72% check their email inbox 6 or more times a day.

What are Your Competitors Doing?

90% of smartphone owners access the same email account on mobile and desktop. ExactTarget – “The 2012 channel preference survey” (2012)

Daily we spend 9 minutes on email via a mobile device, that is 7,6% of the total 119 minutes we use our phone per day. O2 – “Mobile life report” UK (2013)

More email is read Mobile than on a desktop email client. Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013)

 

 

 

 

 

Typically more than 25% of email is read on a smartphone, on average it is 31% for us. Mailup – “Direct Marketing in a Mobile World: a Practical Guide”

17.71% of users will open email on a mobile device once or more per month. With iOs devices like iphone, ipad and ipod account for 16.01% and Android for 1,70%. These are non-exclusive stats, as many people use more than one emailclient. Campaignmonitor –”Email client popularity” (June 2011)

79% uses their smartphone for reading email, a higher percentage than those who used it for making calls. Adobe – “2013 Digital Publishing Report: Retail Apps & Buying Habits” (2013)

There is probably an Android smartphone email user in your database for each iOS smartphone user you identified. 52,5% of smartphone users own an Android device – Brightwave Marketing “Ignore Droid at your own Risk” (2013)

82% of smartphone users check and send email with their device. Google – “The Mobile Movement” (April 2011)

50,8% of girls age 17-24 say email is the first thing they check online. and 55,4% check their phone first thing in the morning. Hercampus – “Ultimate college life survey” (2013)

55,6% of girls age 17-24 check their email constantly (on their phone) Hercampus – “Ultimate college life survey” (2013)

16,3% of girls age 17-24 check more than 5x per day, 16% 3-4 times per day and 10,6% 1 to 2 times per day. – Hercampus – “Ultimate college life survey” (2013)

52% of companies let people sign up for email or text Alerts about products and offers as a path to purchase in mobile. Chief Marketer – “2012 Mobile Marketing Survey” (2012)

74% of women use Gmail for Android, 62% of men instead of their default Android email client – Brightwave Marketing “Ignore Droid at your own Risk” (2013)

Email is the number one most popular activity on a smartphone, 78% check email on their mobile phone. IDC and Facebook – “Always Connected” (2013)